Google Changing Agency Commission Payments In Europe
Google has announced plans to revamp the practice of paying commissions to agencies in Europe. Rather than tying the percentage paid mainly to the size of an agency and other factors, commissions will...
View ArticleGoogle Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for the price decline; shift towards mobile usage, increased...
View ArticleGoogle Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs...
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in...
View ArticleGoogle Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced...
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched...
View ArticleGoogle Q1 2014 Earnings: Profits Up as CPCs Slide
Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent...
View ArticleGoogle's Profits Decline as It Spends Heavily in Q3
The company's earnings slip 5 percent as Google ups its spending.
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